Social Envy Clothing Logo

The Social Envy logo and brand directions were created for a client developing a contemporary clothing brand for women with a few products for men. Her business gets the name from the envy people feel on social media when seeing someone else who has nice clothes. The idea is to join where the grass is greener by wearing Social Envy. Their logo reflects a division where the top side is full and fulfilled while the bottom half is an outline that is feeling empty and envious, inspired by the glamourous style.