HI, I AM ZACK LAPOS
I’ve always been passionate about creating art; building entire worlds through characters, stories, and layered visuals. That same passion drives my approach to design. For me, design isn’t just about making things look good; it’s about understanding people, solving real problems, and bringing ideas to life with clarity and purpose.
My process blends creativity and structure: from idea to sketch to final product, I use composition, color, typography, and layout to craft work that’s both functional and visually compelling. I see each design request as a unique puzzle; one I solve by designing from the ground up, always guided by the client’s vision. I believe the best work happens through collaboration, where clients feel seen, heard, and genuinely involved in the creative journey.
Over the years, I’ve worked across industries; developing an identity for real estate agents, designing a brand for a sensory-friendly concert with the Charlotte Symphony Orchestra, supporting hundreds of clients for Paymentus promoting a fintech product, and partnering with individuals on personal freelance projects. No matter the project, I bring thoughtfulness, adaptability, and a deep love for design to every solution.