Garden Bowl, Salad Packs

The Garden Bowl is a food sales company that sells pre-packaged salads in a variety of flavors at grocery stores. Each bowl’s color scheme, typography, and use of imagery are informed by the salad’s origin. The use of vibrant colors within the packaging reflects the freshness of the product and catches the customer’s attention on the shelf. The functional system of design elements allows for future expansion of product offerings, without the need for rebranding.